Data Quality Audit

At least 11% of business dissolve year-on-year and each year 13% of the business universe is made up of new companies.

Based on ONS research, business data can decay at over 25% per year, so your database needs to be kept up-to-date if it’s going to consistently deliver the results you expect and to ensure your data complies with legal requirements.

We’ll match and crosscheck your data against the full UK business universe to ensure you’re only targeting customers and prospects that are alive and trading, then we’ll make sure it’s legally compliant and ready to be returned to you in the best possible condition.

Our access to the master database of UK businesses has more depth and reach than any other. It combines multiple data sources and is rigorously updated and quality checked every month to provide the highest deliverability possible.

Clean data
In a nutshell

Incomplete data

Missing phone numbers, postcodes and other essential contact data can waste valuable time and lose customers. We’ll fill the blanks.

Errors in data

Incorrect and misspelt contact data can damage your company’s image and affect the response from your customers.

Incorrectly formatted addresses

Careless data entry or incorrect loading of data can also damage your company’s image and get a poor response from your customers.

Obsolete data

Your customer data may have been correct at the time of entry but can decay with time. Out of date entries can result in high bounce rates and lead to a poor company image at a high cost.

Illegal data

Your database might not highlight those customers registered with the TPS/CTPS which can result in the risk of high financial penalties and potential prosecution if they’re contacted. This can also be potentially damaging for your customer relationships. These checks will help you with GDPR compliancy.